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As of market close on November 25, 2025, the Ubisoft share price (UBI.PA) settled at €6.92, down 4.6 % from €7.25 the previous day. The stock traded in a range of €6.80–€7.30 with volume of 3.07 million shares. Market capitalisation stands at €1.08 billion, ranking Ubisoft as the 5,729th most valuable company globally by this metric. The OTC ADR (UBSFY) closed at approximately $1.56, reflecting the same underlying weakness.
2025 Performance Breakdown
The Ubisoft share price has declined 44.73 % year-to-date, making it one of the worst-performing large-cap gaming stocks in 2025. After opening January near €12.50, the stock fell below €10 in May following a cash-burn warning and dropped to its 52-week low of €5.87 in October. The current price sits 52 % below the 52-week high of €14.48 achieved in February.
Key Valuation Metrics at a Glance
- Forward P/E: ~12× (vs. industry average 18–22×)
- Price-to-Sales: 0.8× (vs. peers at 3–4×)
- Price-to-Book: 0.6×
- EV/EBITDA: ~8×
- Net debt: €800 million
- Cash reserves: €1.2 billion
- Dividend: Suspended since 2023
These ratios indicate the market is pricing in significant execution risk but also potential deep value if the 2026 pipeline delivers.
Major Events That Drove the 2025 Decline
- Multiple delays to Assassin’s Creed Shadows (originally November 2024 → March 2025 → November 2025 → final February 14, 2026)
- Star Wars Outlaws underperformed sales expectations
- 20.5 % drop in FY2024–25 net bookings
- May 2025 cash-burn warning and lowered guidance
- Analyst downgrades throughout the year
Recent Positive Financial Signals
Despite the pressure, H1 FY2025–26 (April–September 2025) showed improvement:
- Net bookings: €772.4 million (+20.3 % YoY)
- Back-catalogue strength (Assassin’s Creed, Rainbow Six Siege, The Crew)
- Operating margin guidance raised to 15–18 %
- Full-year FY2025–26 bookings guidance: €2.5 billion (+15 %)
Analyst Price Targets and Ratings (November 2025)
| Firm | Rating | Price Target | Potential Upside |
|---|---|---|---|
| BMO Capital | Outperform | €14 | +102 % |
| Morningstar | Hold | €11 | +59 % |
| Jefferies | Buy | €12 | +73 % |
| Consensus Average | Neutral | €10.16 | +47 % |
Peer Comparison Table
| Company | Current Price | Market Cap | YTD 2025 | Forward P/E |
|---|---|---|---|---|
| Ubisoft | €6.92 | €1.08 B | –44.7 % | 12× |
| Electronic Arts | $158 | $41 B | +12 % | 18× |
| Take-Two Interactive | $208 | $36 B | +28 % | 22× |
| Embracer Group | SEK 28.50 | SEK 38 B | –18 % | 15× |
Upcoming Catalysts That Could Reverse the Trend
- Assassin’s Creed Shadows – February 14, 2026 (early access February 12)
- Rainbow Six Mobile global launch – Q4 2025 / Q1 2026
- Fiscal 2025–26 full-year results – May 2026
- Potential Tencent partnership expansion or buyout clarity
- XDefiant Year 2 roadmap and esports push
Risks Still Facing Investors
- Further delays to major titles
- Live-service competition from Fortnite, Roblox, and Call of Duty
- High development costs (average AAA budget now >€200 million)
- Currency headwinds and potential tariffs on Chinese partnerships
- Continued family-control vs. shareholder-value debate
Technical Analysis Snapshot
The stock is trading below all major moving averages (50-day: €8.10, 200-day: €10.50). RSI sits at 28 (oversold territory), and MACD remains negative but flattening. Support levels: €6.50, €5.87 (52-week low). Resistance: €8.00, €10.00.
Long-Term Investment Case
If Ubisoft successfully executes its 2026 slate, analysts project €2.5–2.7 billion in bookings and a return to profitability. At current valuation, the stock trades at levels last seen during the 2015–2016 downturn — a period followed by a 400 % rally driven by Rainbow Six Siege and Assassin’s Creed revival.
Conclusion
At €6.92, Ubisoft shares are deeply discounted relative to historical norms and peers, reflecting maximum pessimism around execution risk. The upcoming Assassin’s Creed Shadows launch in February 2026 will be the pivotal moment: success could drive the stock back toward €12–15 within 12 months; another miss risks sub-€5 territory. For risk-tolerant, long-term investors comfortable with volatility, current levels represent one of the most asymmetric opportunities in the gaming sector.
FAQs
What is the Ubisoft share price today? €6.92 as of November 25, 2025 close.
Why is Ubisoft stock so low in 2025? Multiple AAA delays, weak Star Wars Outlaws sales, and lowered guidance.
What is the average analyst price target? €10.16 (47 % upside from current levels).
Is Ubisoft undervalued right now? Yes — trading at 0.8× sales and 12× forward earnings vs. industry averages of 3× and 18–22×.
When is the next big catalyst? Assassin’s Creed Shadows launches February 14, 2026.
Should I buy Ubisoft shares at €6.92? High-risk/high-reward play suitable only for investors with 2–3 year horizon and tolerance for volatility.
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